Pucci Papaleo Editions

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€ 4.000

The Rolex Cosmograph Daytona timepiece is with no doubts more than just a chronograph: it is true horological icon. No other timepiece is more desired, studied and collected within the world of watchmaking. And, not to mention the fact that it turned into an absolute record-setter too.

Aside from being photographically speaking a homage to industrial still life, “Ultimate Rolex Daytona” tells the Rolex Daytona story as never done before: an incomparable publication created to showcase the most outstanding photographic collection of Daytonas in the world, from the early pieces of the 1960s to present day production models, highlighting the evolution of design and construction techniques of the famous chronograph. Moreover, alongside an ample initial section dedicated to the origins of the Daytona Beach track, the car racing world and the various endurance race drivers, further attention has been given also to prototype dials as well as custom-made examples.

• 608 pages
• 2,000 original images
• 9 colour printing
• Italian and English languages
• Released in May 2012
• 45 cm x 35,5 cm
• 12 kg
• Hardcover in a lacquered wooden showcase

Limited numbered edition of 599 copies

Photographs by Pino Abbrescia and Fabio Santinelli – Face 2 Face Studio
Texts by Paolo Gobbi, Cesare Maria Mannucci, Luciano Buscarini, Dody Giussani, Stefano Mazzariol
English version by Naomi Ornstein


• Perspex window display
• Colour options: wooden standard, warm yellow, coral red or warm orange
• 58 cm x 42 cm
• 7 kg

Photography is basically the art or process of reproducing the images of objects. However, for Pino Abbrescia and Fabio Santinelli it is not just a matter of capturing and portraying an object. They communicate through photography. Their photographic artworks visually express the concept, the beauty and the true essence of still life.

Paolo Gobbi is a renowned journalist, photographer and globe-trotter from Rome, Italy. He spends the majority of his time traveling all over the world, to tour watch factories and report on the latest watch collections and high-end watch auctions. Currently a writer, contributing photographer and director of specialized magazines, he also works as an independent journalist for distinguished names in the Italian press.

Cesare Maria Mannucci, historic signature of motorsport journalism, authored the genesis of the 24 Hours Daytona; Luciano Buscarini; Editor in Chief of the watch magazine L’Orologio and micromechanics expert Dody Giussani, penned the chapter dedicated to the watch calibres; and lastly, the antiquarian and vintage watch expert Stefano Mazzariol curated Daytona’s chronology.