From its very first appearance on stage the Day-Date unquestionably became the emblem of timeless elegance. Possibly, it is one of the most recognizable models ever manufactured by Rolex due to its signature design elements: a day aperture across the top, a date window at 3 o’clock and the President bracelet exclusively designed for the timepiece at its launch. A well built and designed watch suited to just about any occasion. Nevertheless, when you ask the average Rolex enthusiasts to list out their favourites the Day-Date seems to come some way down the list…CONTINUE >>
In 904L steel, with a monobloc Cerachrom bezel, developed and patented by Rolex, in black ceramic. This latest evolution is a blend of high technology and sleek aesthetics, and pays tribute to the heritage of this legendary chronograph. The black bezel is reminiscent of the 1965 model that was tted with a black Plexiglas bezel insert. The new Cosmograph Daytona carries the Superlative Chronometer certi cation rede ned by Rolex in 2015, which ensures singular performance on the wrist.
The Presidential Rolex
An impressive collection of breathtaking photographs portraying over 160 extraordinary Day-Date timepieces, some of which insanely rare and unique models.
An incomparable publication created to showcase the world’s most outstanding collection of Rolex Daytonas, dated from the Sixties to the present day production.
The Miniature Book
The glamorous world of the Daytona in the palm of one's hand. All the captivating appeal of the Rolex sports icon encompassed in a sophisticated miniature.
The history of the Rolex chronographs told throughout stunning photographs illustrating the most important examples built between the Thirties to the Nineties.
Rolex is introducing a new version of its Oyster Perpetual Cosmograph Daytona in 904L steel, with a monobloc Cerachrom bezel in black ceramic. This latest evolution is a blend of high technology and sleek aesthetics, and pays tribute to the heritage of this legendary chronograph. The black bezel is reminiscent of the 1965 model that was fitted with a black Plexiglas bezel insert. Known simply as the “Daytona”, the watch is one of the best known chronographs in the world and has assumed the rank of an icon.CONTINUE >>
The Royal Oak Double Balance wheel Openworked tackles the stabilising issues by fixing a second balance wheel and balance-spring assembly on the same axis.CONTINUE >>
Once again, these pages showcase one more Cosmograph version made for the Sultan Qaboos bin Said Al Said of Oman, which undeniably represents another important piece from our collection. This 6265 chronograph – which carries a 3.9 million serial number – is dressed in gold and fits a black dial displaying an ultra-rare red Omani coat of arms, which deserves further attention.CONTINUE >>
Sixty years after its birth, which took place officially back in 1956, it can be stated with certainty that the Day-Date does not belong to Rolex anymore, as it should no doubt be considered a World Heritage item. In fact, this timepiece is to watchmaking as the Mona Lisa is to painting or the Divine Comedy to literature.CONTINUE >>
One of the unwritten rules claim: the Cosmograph Daytona should only be steel because of its sporty nature. However, it has always felt very comfortable dressed in gold.CONTINUE >>
One of the goals pursued by any museum is to discover not only the rarest and greatest piece, but also the most beautiful one, beauty being regarded as important as the rest.CONTINUE >>
With their casual elegance and practicality, the new Overseas watches embody the spirit of travel in all its glory, an ethos that hones a sharper vision ceaselessly enhanced by new discoveries. This openness to the world lies at the very core of the philosophy of excellence cultivated by the oldest watch manufacturer since its 1755 founding in Geneva.CONTINUE >>