New York, Tokyo, Hong Kong, and Paris: this is Chanel’s world Grand Tour for the launch of its last ladies’ timepiece: the J12 XS.

A small, tiny timepiece, exhibiting a diameter of just 19 millimeters but enough to encapsulate all the magic and the complexity of a collection that has become a cult watch. The name of the watch, XS, is a play on the initials that stand for its “extra-small” size, as well as for the whimsical word “excess”, that perfectly renders  the extraordinary side of a watch model that brings into question all the beliefs that many – perhaps too many – people had about contemporary ladies’ timepieces.

An Insider Talk with Wulf Schütz On What Makes the Global Vintage Watch Market So Interesting From an Equity Investor Perpective, the Most Desired Icon Models, and the Current State of the Vintage and Contemporary Horology World

The history of Vacheron Constantin described throughout a portfolio version of 50 artistic images, capable by themselves to portray the design, the originality and the great attention to detail of the renowned Geneva-based Watch Manufacturer.

The constant pursuit for uniqueness shaped up our portfolio series released in two different formats: the massive Macro, a master coffee table book; and the Micro, featuring a more traditionally-shaped handy library design yet reflecting the same level of excellence.

 A book crafted with the same techniques used in the manufacture of the most important and exclusive watches

Not all the watches are – luckily – the same. Same can be said of books, as well. Or rather, it would be better to say that some watches are just like some books: industrially made series products, all basically alike.

There is a kind of magic with some objects that makes them stand out, which governs its fortune and stardom with the public, and even more with consumers all over the world. It is a magic mixture of marketing, product, coincidence and destiny that can modify the nature of what we buy or use, making it unique. This is what happened to a timepiece which over a 50-year life span has transformed its own essence: in the beginning it was a chronograph, today it is unquestionably ‘the Daytona’.

What if everything that happens in our life was already written following a precise predetermined path? Emotions would likely be the first to fade away.. If so, daily life would definitely be sad and dull. Luckily, it is not our world. The world we live in is made of energy, vitality, curiosity, research, but above all adrenaline.

How does social media impact on vintage and contemporary watch markets? Who are the new collectors? Are there any new horology icons around? What lies ahead in the future of watch auctions? In conversation with a major player on the international vintage watch market scene...

From its very first appearance on stage the Day-Date unquestionably became the emblem of timeless elegance. Possibly, it is one of the most recognizable models ever manufactured by Rolex due to its signature design elements: a day aperture across the top, a date window at 3 o’clock and the President bracelet exclusively designed for the timepiece at its launch. A well built and designed watch suited to just about any occasion. Nevertheless, when you ask the average Rolex enthusiasts to list out their favourites the Day-Date seems to come some way down the list…